The confirmation came on March 16, 2023, and the price increase took immediate effect for new subscribers.
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YouTube TV increases to $73/monthĪfter almost three years without a price increase, YouTube TV announced it was increasing the cost of its base plan to $72.99 per month. Technically, these channels had previously been confirmed as coming soon, but it was only when the 2020 price increase was announced that they were added to the base YouTube TV subscription. This time it was the turn of various ViacomCBS (now Paramount Global) channels, with YouTube TV subscribers gaining access to BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1. Not only did this result in a $15 price increase per month for all subscribers, it also meant the cost of YouTube TV had increased by as much as $30 between March 2019 and July 2020 for those that had signed up to the service before March 2018.Īs had been the case with the previous price increases, YouTube TV again announced the availability of new channels while announcing the price increase. Similar to the 2019 price increase, this was also one which affected both new and existing subscribers.
This change took effect on June 30 (2020) for anyone signing up through the YouTube TV website, while existing subscribers didn’t see their price change until on or after July 30 (2020), depending on their individual billing cycle. The next YouTube TV price increase arrived in June of 2020 and took the cost of a subscription up to $64.99 per month. YouTube TV’s $40 channel lineupĮven though the price increase took effect the same day, the various Discovery-related channels didn’t arrive until later in the year. At the time of announcing the price increase, YouTube TV confirmed that the Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend were all being added to the channel lineup. Similar to the previous 2018 situation, YouTube TV once again tried to soften the blow of the 2019 price increase by adding new channels. While the price increase took affect from April 10 (2019) for new subscribers, existing subscribers didn’t see their prices increase until on or after May 13 (2019), depending on their individual billing cycle. However, as they were also subjected to the same increase to $49.99 per month, this resulted in a price increase of $15 per month for those legacy subscribers. Any subscriber who had signed up before the 2018 price increase took affect were locked in at $34.99 per month. Secondly, the 2019 change also affected existing subscribers, resulting in the first YouTube TV price increase to universally impact all subscribers.Īs this price increase also affected existing subscribers, those that had stayed with the service since the very early days were the worst hit. Firstly, the amount that a subscription increased by was $10 per month, double the previous price increase and taking the total to $49.99 per month. The second major price increase for YouTube TV arrived in April of 2019 and this one was different for a number of reasons. In fact, the change in channel lineup took effect before the price increased did, resulting in subscribers gaining access to Adult Swim, Cartoon Network, CNN, TNT, TBS, truTV, Turner Classic Movies, among others, in February 2018. The company attempted to soften the blow of the price rise by also announcing that it was adding a number of new channels to the lineup. 14 and March 13, were guaranteed to be locked in at the $35 per month rate once the price increase took effect. All existing subscribers, as well as those that signed up to the service between Feb. Furthermore, this price increase was only for those signing up to the service after that date. The 2018 price increase was actually announced on February 14 but didn’t take effect until March 13, providing consumers with a one-month warning. The first proper price hike arrived in March 2018 when the cost of a YouTube TV subscription increased by $5 to $39.99 per month. DateĪs mentioned, YouTube TV first launched in the United States in February 2017 with a standard subscription priced at $34.99 per month.
Below is a summary of every YouTube TV price increase so far. Since launching in 2017, the cost of a YouTube TV subscription has more than doubled. Over the years since, YouTube TV has continually refined the channel lineup as well as the cost of its base live TV plan. Other changes, including adjustments to the channel lineup, also started to become a regular occurrence as well. Even before the service had officially gone nationwide, the price had already started to creep up.
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